Talking About Gambling (TAG) Project

Talking About Gambling (TAG) Project

The “Talking About Gambling” project is an online community-driven health promotion campaign designed to address gambling related harm in 10 NSW Indigenous communities. The TAG initiative is about creating a supportive online environment and interactive space for honest conversations about gambling. The campaign will go for a few weeks and will involve competitions, peer support opportunities and local information about how to reduce harms from gambling being experienced by community members from their own or someone else’s gambling.

A Process Evaluation of the TAG Trial is being conducted to monitor and document insights about project implementation. The project also involves a stepped-wedge cluster randomised trial to test the effectiveness of Facebook based digital health promotion activities to reduce gambling harm outcomes for participants. We will be conducting a survey at the start and again after a few months, which will help us to understand if being a part of the TAG Facebook groups has helped communities to discuss and reduce gambling-related issues. 

The TAG trial is set to begin in January 2021. 

The project is a partnership between the, NSW Aboriginal Safe Gambling Service, ThinkPlace, Menzies School of Health Research and the Australian National University’s Centre for Gambling Research. This project is funded through the NSW Government Office of Responsible Gambling 2019 Grant Round.

We hope that together we can help reduce gambling harm in Aboriginal communities in NSW. If you have any questions about the project please contact Marian Esler by phone (02) 6125 9269 or email

Updated:  19 March 2021/Responsible Officer:  Centre Director/Page Contact:  CASS Marketing & Communications